By: Bakul Sengal

4 September 2018

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Are you stuck in a content marketing rut? Don’t worry – it happens to the best of us! To help you gain some perceptive and get inspired for your next big campaign, it’s always a good idea to see what the industry leaders are doing. And there’s no better example to follow than that of Apple Inc. – a company that has brought its marketing strategy to perfection.

One of the guiding principles behind Apple’s ads is simplicity. Apple ads are typically straightforward and don’t feature any information on where or how to buy their products. This is because Apple wants the products to speak for themselves without bombarding the viewers with anything that might distract them from the products’ sleek design and superior functions. So strip your content to the bare minimum and use simple graphics to convey your message.

Another important part of Apple’s marketing strategy is that they steer clear of price wars. Apple products are notably more expensive than those of the competition, but Apple can afford this because they’ve chosen to focus on their unique value proposition. Apple also offers unparalleled user experience with cool features and extensive apps that make their products stand out in a crowd of competitors.

The lesson to take from this is that you should be consistent and aim to create a unified look and feel that will reach across all elements of your marketing campaign.

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Bakul Sengal

SEO Manager

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By: Bakul Sengal

20 May 2018

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Brand visibility in the search results is the first thing every digital marketer wants for his brand. They try their hearts out to ensure that their websites rank on the first page of the search engines and still, most of them fail to do so.

Apart from organic search engine optimization and social media optimization, Pay Per Click is one of the most used digital marketing campaigns by the organizations and businesses.

Let’s accept that PPC is not easy if you don’t design and executive the PPC campaign carefully and with the help of a reliable and experienced PPC professional, you might end up spending thousands of dollars without getting nothing valuable for your business.

On the other hand, if you do it wisely, it might earn fruits you never imagined. Irrespective of your business niche, your PPC campaign will generate genuine and authentic leads for your business.

The main question is how to do it.

The best way to start with Google AdWords and it is huge. There are more than 1 million advertisers using the Google AdWords and if you are doing it for the first time, there are chances that you will make some mistakes.

With some tips mentioned in this blog, you might avoid losing dollars while getting superior results for your PPC campaign.

Use Exact Match Keywords

What do beginners do? They have read so many blogs and articles about SEO and benefits of long-tail keywords and they end up choosing those keywords with phrases and broad matches.

Well, it works in your organic SEO campaign, but not in your custom PPC campaign.

Let’s understand it by example.

If you sell maxi dresses, your long-tail keywords might be like this- best maxi dresses online in California or your location at the end of the keyword phrase.

Instead, use exact match keywords in your ad copy to motivate genuine users to click on your ad. In this case, the keyword should be- buy a maxi dress online.

It is more clear and matches with possible keyword searches that users are going to make. In addition to that, make ad groups that match your products. Google AdWords is flexible and you can have as many ad groups as you like.

Try to create separate ads for separate products and you will find good turnout for each ad.

Examine Your Numbers

So there are 10 PPC ads running for different products and you are happy with 5 to 10% of the traffic you have earned for each ad. It should not be the case. You need to examine numbers first to make a detailed analysis of which ads worked and which didn’t.

Even expert content writers cannot promise that a particular ad will run the best. It is always numbers that give you exact figures. For all the ten ads you have run, take a sample survey and find out which one has produced best results.

When you thought that a particular ad will work best and if it does not work, it means you need to identify the loopholes. The numbers will tell you where you are wasting your money.

Always trust numbers and make it a learning stone to do better in the future.

Use Negative Keywords Positively

Yes, you have hard it right. You can use negative keywords to boost your traffic and overall revenues.
How? We will understand. You know that if you use a minus (-) sign before your keyword, it means Google will not show up your ad when that particular keyword is searched.

It will help you to not show your ad in the search results when an irrelevant keyword or a keyword
with low impact is searched. Now, here, you are wasting your money as a marketer as a person who is looking for a digital marketing job is obviously not looking for a tool.

If this particular search result has annoyed you, you too will irritate the searcher when your post
shows up when he is not looking for what you are offering.

Hence, you need to ensure that you use such negative keywords to increase your conversion rate by
eliminating any possibilities of displaying your ad for irrelevant search queries.

Check What Your Competitors are Doing

You are not the first one running the PPC campaign in your business niche. Your competitors have done it or doing it. How about taking advantages of their PPC campaigns by analyzing what they have done?

Check out which keywords that they have focused on and how they performed? It will give you some good insight into which keywords are searched and bring more traffic. You can modify your ad accordingly.

Don’t Send all Visitors to the Homepage

Yes, it is also a mistake people do on a regular basis.

They send all visitors to the main home page of the website and it is not a good thing to do.

If the homepage is not optimized properly, you will end up losing the visitor at a first place. You cannot jeopardize your first impression by doing such a silly mistake.

It will lead you nowhere. It will not just reduce your conversion rates, you also will end up paying more.

Don’t Forget other Networks Apart from Google Adwords

It is true that Google Adwords is a huge and useful ad platform, but just sticking to it will not serve the core purpose. It is obvious mistake marketers do and you don’t need to do it.

One of the most important factors to consider while choosing Google AdWords is that as it is big, it has more competition too and it means, the CPC would be too high.

You need to look around for other ad networks such as Bing. Bing is cheaper than Google and at the same time, offers a good amount of traffic too. Some other prominent ad networks are Yahoo Gemini, AdRoll, Amazon, Quantcast and many.

You can try them out too sometimes if you are having some budget constraints or simply if you want to try some other alternatives to Google Adwords.

Conclusion:

A highly effective and successful PPC campaign requires you to put some efforts from your side. You need to ensure that you take a great care while designing a PPC campaign. If you are a startup, a PPC campaign will ensure that you get superior brand visibility in just no time.

To earn stupendous results from the PPC campaign you run, keep above-mentioned tips in your mind.

Remember, you are not going to get instant results with your first PPC campaign. It is a gradual practice and with constant improvisations and modifications, you will reach where you want to be.

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Bakul Sengal

SEO Manager

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By: Shahid Abbasi

28 April 2018

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Being a startup, there are many challenges entrepreneurs face from market penetration to grow revenues to brand recognition. On the other hand, consumer buying patterns are evolving with each passing day and these startups have to come up with different techniques and marketing strategies to cope with such unique patterns.

If you are having a startup, it is of utmost importance that you excel in almost every department to win the clients’ hearts. Whether it is about product or service quality, authenticity, customer service or any other. As per the research done by HelpScout, 78% of consumers did not purchase from the seller due to poor customer service.

One of the most crucial aspects of winning the market share is to out-market your competitors and you need to leave no stones unturned to achieve it. However, it should be done carefully or it will backfire on you only.

Your marketing strategy, your business offerings, your branding techniques, every possible thing must offer unique customer experience to ensure that your customers stay loyal to you and new customers should get attracted to your offerings.

Here is a comprehensive list of things you need to implement and connect together to out-smart your competitors.

1. Business Strategy

Your business strategy should be designed by keeping a sharp eye on your competitors and their strategies. You need to make a detailed report about your competitors and how they differ in terms of offerings, marketing, and positioning.

There is a list of questions you need to ask to yourself before making a strategy:

  • Are you new in this market segment or business niche?
  • How your offerings are different than your competitors?
  • Do your customers know about these differences you offer?

By answering these three questions, you will have some idea where you fall in the industry and what you need to include in your business strategy.

Identify small opportunities:

Being new in the market, you might find some business opportunities that are too small for your competitors to look up to.

By putting efforts on such small opportunities, you might end up winning the game on a larger scale. It is a way to go ahead than your competitors.

2. Marketing + Branding

Without effective and comprehensive marketing and branding plan, you are going nowhere. Here is a list of techniques, but they are not all. You need to come up with some new techniques that you can design and implement as per your business niche, customers, and market.

Understanding your customer personas:

You need to identify your clientele and everything about them including their buying patterns, their expectations, what they are looking for, how they use products, etc.

Also, sometimes, you can even drill down customer personas into sub-personas to reach out to your potential customers.

In this manner, you will be able to address their issues and in turn, win their loyalty to your brand. There are chances that they will talk about you in the market too being your advocate.

3. Content marketing and Branding

Once you have a clear idea about your target audience and their requirements and uses, it is a right time to invest smartly in content marketing and branding.

Before that, you need to have an idea about how content marketing is needed and how it can pay you dividends, not instantly, but over the years.

It is not just about writing articles and blogs and uploading on websites on a daily basis. Content marketing is a comprehensive content creation and sharing strategy that should be followed in a perfect manner.

You need to be authoritative while creating and sharing unique, original and informative content that is engaging and adds value. Hire some good writers and designers who can help you out to create quality content. In case you can’t afford full-time content marketer, find one using the best freelance job sites by posting brief job description about what you are looking for.

Creating a brand takes time and you need to be patient with it. You have lots of competitors and out-smarting them in just a small time is not possible.

4. Come up with a free and useful resource

Online users are looking for information and nothing else and when you offer them free, they are likely to love it.

Always come up with a free resource of information that is authoritative, relevant to the business niche and informative. It might be a tool or an e-book or a video tutorial for a process.

For example, you are based at a certain location and you have a calendar page on your website that offers the latest information about events and exhibitions related to your business niche. People will certainly like it.

It does not take much time to update such tools and the return you will get is beyond your expectations.

Cover latest trends in your content:

Yes, it is important if you are the first one introducing latest technology or a tool in the market. Always ensure that you cover latest trending topics in your content to get that competitive edge over others. It might not be relevant to your offerings, still, it will create a huge impact on your audience.

You can take a help of Google trends and other research tools and find out about such trending topics. By responding to such topics, it will create superior brand recognition unquestionably.

5. Community Building

You must have come across different online forums for brands such as Apple. As soon as Apple launches a new product, they start talking and discussing its features and advantages. Being new to the community, you will surely impress and it will undoubtedly affect your purchase decision too.

Community building is important and in the long run, pays off your efforts superlatively. You can start your own community and gradually build it. However, it is important that you build it responsively and contribute to the community meaningfully.

One of the most important benefits of community building is you are directly connecting with your prospecting customers and once you have proved your value, it will be easy to persuade them to make purchase decisions.

After some time, there will be your customers advocating your brand on the community as it happens with Apple and other brands. Loyal customers will become your speakers in the community.

Also, if you cannot build your own community, start sponsoring one that exists. It will work in your favor tremendously.

6. Give your customer a satisfying experience

It is one of the most crucial ways to earn loyalty from the customers. Remember, they should have happy faces once they are done with purchasing. If your customer is happy, it will bring more customers to your website and it means more referrals and superior loyalty for a lifetime.

Here is a list of two techniques you can use to give your customer a good and pleasing experience:

Add Live Chat on your website:

Live chat is one of the most impressive ways to get personal with your customers. When customers are confused while surfing your website, they seek quick guidance to solve their queries or questions and if they don’t find it, they will simply leave.

By adding a Live Chat feature, you will be able to engage your customer personally and offer solutions they are looking for. It will make them feel special as you care about them.

Once you have added this feature, your conversion rate will boost like anything.

Social media engagement:

First of all, you need to be present on the social media platforms such as Facebook, Twitter, LinkedIn, Instagram or Pinterest. Similar to Live Chat, you need to engage with your potential customers here too. Respond to their issues smartly and quickly and there are higher chances that they will turn to your customers.

There are many other platforms such as Quora and other online forums where you provide useful information to the users. Users love it when they get answers to their problems and issues.

Conclusion:

Competition is here to stay. You need to ensure that you take advantages of opportunities lying on your path to create brand recognition and increase your revenues. By keeping in the mind aforementioned tips, you can out-market your competitors even if you are a businessman with a newly launched company.

It is not a comprehensive guide. Above tips are just starting points. You have to find ideas and techniques that are relevant to your business and the sky is the limit for you.

Digital Marketing BoF

Shahid Abbasi

SEO Manager

Shahid Abbasi leads the SEO team at Blurbpoint Media.

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By: Maulik Patel

29 March 2018

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Local marketing is not a new concept. In fact, Google wishes that you go for local marketing to earn those brownie points when you have a local shop or store in a particular area. Let me tell you, there is nothing as amazing as foot traffic in your store and it helps to boost your revenues and ultimately, the bottom line- profits.

The issue is some marketers don’t find relevant local marketing enough to drive sales. For them, the option is hyperlocal marketing that hits a specific neighborhood or streets or few blocks with an intense, carefully crafted marketing strategy.

It is a smart concept to understand first. They are directly making the blows where customers are drinking or sitting or sleeping and it can boost your local traffic to a great extent.

Let’s understand the concept of hyperlocal marketing in detail to understand what it is and how it can be helpful to your business.

What Is Hyperlocal Marketing?

You must be aware of a universally popular search pattern- Near Me. People love to find things that are near to them rather than driving miles away. Hyperlocal marketing concept directly targets those specific areas, sometimes, a few blocks or streets to gain the competitive edge. They hit the narrowed down area and target their potential customers there to let them get what they want.

Have you searched something like- “grocery stores near me?” congratulations, you have already used hyperlocal search for yourself.

You are running out of sugar at your home and you visit your regular grocery store just to know that they are out of stock. What will you do? You will search for grocery stores near me as you don’t want to drive to the grocery store located few miles away from your location. It is called hyperlocal search and it brings tremendous joy to the customer when he can find what he wants instantly.

Why Should You Opt For Hyperlocal Marketing For Your Business?

If you have a business with one or multiple retail stores or physical shops, a successful and carefully crafted hyperlocal marketing strategy can work wonders for you.

Near-me searches are trending in Google since 2014 and as per the Google data, these searches grew in volume by 130% in 2014-2015 alone. Whether it is a simple book to a post office to an Easter gift, people are highly using near-me searches.

In addition to that, users now want Google to show highly relevant local results first even if they don’t use terms such as near me. According to a Google study, searches without Near-Me term has increased 150% faster than searches with a term Near-Me. The perception is simple- When people type something, they want local results instead of nation-wide or global results.

Also, the buying patterns are changing every year. The concept of ROPO (research online, purchase offline) is worth mentioning. People prefer to buy from physical stores as they offer more superior shopping experience and fun time.

The story is simple- if you have a physical shop, you need to optimize your hyperlocal strategy to target your local potential buyers who are more genuine than you find visitors online.

How To Create a Hyperlocal Marketing Plan?

An ideal hyperlocal marketing plan is one that has carefully controlled geolocation settings. However, there are other important aspects too that we will discuss in this post.

How to find hyperlocal keywords:

Finding and targeting keywords for a specific tiny town is annoying and sometimes, frustrating too. The first hurdle is that you don’t have volume data for keyword research and on the other hand, reaching out to the local audience is highly important. What will you do in such case? Here is a list of steps to find hyperlocal keywords.

When it comes to targeting a very small town, there are chances that you will not get volume data that you need for keyword research, irrespective of the keyword research tools you are using. What can you do about it? Here is a quick solution:

Use keyword data for larger, similar regions:

If you are not getting enough information for a region you want to target, just modify your search with nearby regions with the good population. Suppose you are looking to target the region called ABC with a population of 6000. Now, you need to modify your search by using the name of the town called XYZ with a population of 20,000. it will give you more keyword volume you want to fetch some data.

Google Autosuggest is darling:

Google always helps and it will help you to find right keywords for a specific region you aim to target. All you need to do is to enter the name of the region on the Google bar and you will find autosuggest options.

Google does not care if a specific keyword was searched for once a year, twice a year or not at all. Not just Google, this technique works well with Bing, YouTube, and Google Maps too. All you need to do is to rely on it and that is all.

Lexical or related SERP suggestions:

Lexical keyword search is very popular with semantic relationships between words and phrases and it can help you out to find a right set of keywords. Another keyword research technique is related SERP suggestions. This technique enables you to get different types of search results with potentially similar to the search term you have typed.

All you need to do is to remove the region name and instead, search for a term that you are looking for. It will give you search results with closely related topics. You can add the region name and you will see similar topics for a particular region you have typed.

Google Business Page:

Google my business (formally known as Google Places) listings is a place where Google sources all the local business details of your business such as name, contact details, photos, working hours, reviews and other things. Even, for specific results, you can add graphical data about peak hours.

User Reviews:

When it comes to local business, reviews play a prominent role in buying decisions. You need to ensure that you have reviews on your local Google My Business page. It is an indirect word of mouth marketing that will beneficial for your business.

According to a research by the 2017 Local Search Ranking Factors, review signals play an important role how Google will show your local business on rankings.

Google Adwords:

Google Adwords is also a tool that you can use for your hyperlocal marketing and it can serve you best results. You can start a campaign for a specific location based keywords searched for a particular location. By choosing a radius in Adwords, you can start a campaign.

In a PPC campaign too, you can target those keywords to attract local visitors. Keywords might be anything such as regional landmarks, colloquialisms and popular cultural words too, anything that a local user can identify with.

Facebook Advertising:

Thanks to the social media, you can target local markets more easily and effortlessly. Have you heard about Facebook ads? These ads are geographically targeted ads that offer best Return On Investment to the users than any other marketing ads.

Facebook is one of the most used social media platforms to hit the right button. Whether you want to hit locally or hyperlocally, all you need to do is to create an ad on Facebook and that is all. It offers best conversion rate than any other traditional or new marketing channels.

In addition to that, you can also use other filters such as age, gender, location, language and others. It is the best tactic for hyperlocal marketing.

Similar to Facebook, you can target your Twitter users by creating an ad via city, area or a zip code.

Use Local Ads:

Local ads are also an effective way to reach out to local users. Formally, it was also known as Home Service Ads and were quite effective too. Generally, the ads appear in a carousel. The stars and reviews too placed along with it and it can work perfectly fine to create brand awareness in a local area.

Conclusion:

Hyperlocal marketing is gaining popularity among masses due to superior conversion rates and improved revenues and profits it offers. Hitting the local market will bring you good foot traffic with genuine inquiries. Aforementioned tips might help you to design a best hyperlocal marketing strategy for your business. All the best!

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Maulik Patel

Contributor

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By: Sanket Patel

12 March 2018

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Consumers are unpredictable. It is not an overstatement to debate about. With times, they have changed their habits, buying behaviors and preferences. The corporations and businesses that did not alter their business strategies are no longer in the race. There was a time when these businesses were the talk of the town.

There was everything goody-goody about them. Their consumers were loyal ones, their revenues were touching the sky, their traditional marketing strategies were paying off and gradually, they were no longer in a game. Evolution has not even left humankind and your business is no exception.

In an era where digitalization is everywhere, you have to adopt it if you want to be in the game. Remember, your competitors are already adopting digitalization in all forms of marketing operations and other business metrics and they are getting fruits too. There are many businesses that failed miserably due to waking up late to adopt the digitalization.

To understand about digitalization, first of all, we need to understand what digital transformation is and why your business needs it.

Or you can review our digital marketing offerings and start implementing the best marketing module to your business.

Digital Transformation Of The Business Model

If you are a marketing enthusiast, you might probably hear of a term called Digital Darwinism – It is actually an era where technology and society are changing and so are the behavioral and buying patterns of consumers.

The irony is they are changing faster in comparison with how businesses adapt. Honestly, it is a concern for businesses as they are on a verge of a famous quote- adapt or die.

Thankfully, businesses are trying hard to transform their business operations, strategies and in fact, everything to match consumers’ expectations. According to a research paper by Capgemini, businesses who have successfully adopted digital business models are earning 16% more revenues and their brands have higher market valuations.

Digital Transformation

By definition, it is a set of intentional efforts to update your legacy technology and operational strategies and other business metrics and methodologies that actually function in an era where digital technologies have become a part of everyone’s lives.

There are general misconceptions about digital transformation. We need to rule them out. Remember, it is not just about making a website or a business app for your business.

Here, technology comes to your rescue, but it is not about technology, it is all about giving a more human touch to all the business processes and operations to make consumer experiences and relationships more pleasurable and improved.

Advantages Of Adopting Digital Transformation

1. Customer Acquisition And Retention:

They were your loyal customers till your competitor came up with more superior and engaging brand experiences. You were still functioning with your legacy business operations and techniques. You have lost them.

With a streamlined and effective digital transformation business model, you can get them back. They did not have any issues with your product or service quality, they actually wanted you to evolve with their changing behaviors.

Now you have successfully done it and they are more than happy about it. By reinventing your offerings and strategies, you would be able to get your customers back. Even you can penetrate those unexplored markets with your new more effective and digital business model.

2. Exceptional Customer Experiences With The Brand:

When consumers have some quality time with your brand, they are your biggest advertisers. With a digital transformation, your customers would have a lot of a good time with your brand and they are likely to become your mouth publishers.

3. Superior, Streamlined And Effective Work-Flow And Business Operations:

One of the most important advantages of a digitally transformed business model is that work-flows and business operations become more streamlined and effective. Across all the departments and supply chain, the communication and collaboration would be smoother and seamless.

It will, ultimately, lead to higher productivity and performances from your workforce. This level of digital structuring will enable a company to plan their strategies and business goals for future.

4. A Great Insight Into How To Improve Marketing Decisions:

An adaptation of a digital model will put all the necessary data in a streamlined manner on your table. Sales figures, competitor check, expenses, overheads and SWOT analysis will direct you to make a future strategy for your business.

By identifying and understanding risks and opportunities in an advanced stage, you will have a competitive edge over your peers. From improper workflow efficiency, poor ROIs to changed consumer behavior, everything will be on your plate to help you to make your next round of strategies.

5. Low Investment, Higher Returns:

Digital transformation does not cost much if it is your concern. In fact, you will get higher returns once you digitalize all the business processes. In addition to that, all business operations and processes will become more streamlined, effective and productive. It will boost the performance of your workforce and will ultimately, lead to higher revenues.

6. Digital Marketing Operations:

Communications and interactions between you and your customers are very important to excel. Sometimes, it becomes ineffective as you have not evolved digitally. If you are unable to pace with changing consumer behaviors, it is a high time to start an action.

According to a survey by Association of National Advertisers, 84% of marketers have a decent and effective content strategy to feed to their marketing channels and it is a worrisome thing in an era where technology rules like never before.

In the same study, 77% marketers have agreed to come up with a customer-driven strategy to understand their loopholes. With a skilfully designed marketing operation strategy, you can have 15 to 20% marketing effectiveness.

Start consulting with us to get understand step by step business digitization process.

To establish effective digital marketing operations, there are five key elements you need to count

1. Understand Your Customers:

It is important that you have resources and tools to analyze and understand your consumer behaviors and attitudes. Keep a sharp eye on their behavioral patterns and make amendments to your content marketing strategy accordingly.

It will not just improve your deliverables, it will also optimize how they are delivered to them. When you are able to track and evaluate their decision-making journey, it will help to determine your future course of action.

2. Deliver Superior Experience:

The exceptionally pleasing brand experience might be a last part of the consumer journey, it is imperative that you focus on it. There are many examples where consumers vowed not to return to the brand after pathetic experiences they had with the brands.

Making such a mistake will ruin your strategy and remember, retaining a customer is not easy, it requires more efforts from your side. Map out each step of the consumer journey from start to finish to ensure that everything goes right.

Marketing, sales, support, service, quality of products and other relevant things must be in your mind to ensure that they get unparalleled brand experience with you. As David Edelman stated- “It is all about the journey.”

3. Select A Right Marketing Technology:

Choosing a right marketing technology that can automate and integrate various functions and processes is crucial for highly superlative consumer experiences. There are various marketing technology providers available and it is a job of a marketer to ensure that he comes up with a right, relevant and effective marketing technology.

4. Process And Governance:

Who will check out whether the technology adopted is functioning properly? Here come process and governance tactics that help brands to ensure that the technology, actually, working favorably for brands as well as consumers. A responsibility matrix can be your savior in this case.

Define processes and ensure that it is perfectly designed and governed. Data sharing and management, task assigning, strategy-making and other crucial things must be assigned and monitored carefully to ensure that you get desired results.

5. Use Metrics To Evaluate Success:

It is sad that traditional legacy businesses have no effective tools and metrics to evaluate their marketing effectiveness. As consumers are becoming more sophisticated and technology-driven, it is imperative that you have proper and accurate performance metrics to evaluate their behavioral patterns, experiences, and expectations. It will help you to modify your marketing operations in the future.

Digital Marketing Benefits

Online marketing is a word of the moment now as it has shown some proven results to the businesses. According to a eMarketer, eCommerce sales are expected to reach $4.058 trillion by 2020 worldwide.

It is not about having on different online platforms, it is about how you use these platforms to offer superlative and engaging consumer experiences. If you have not opted for digital marketing due to any reason, you should consider it now. Here is a list of reasons for an effective digital marketing campaign.

  • Your consumers are online and if you are not, you are making a grave mistake. The internet has changed the way people shop and you need to have a good online reputation that appeals to the customers. By being online, you will have more visibility and in addition to that, you can reach out to your potential customers located anywhere across the globe.
  • It does not cost much, in fact, the return on investment is much much higher than what you are spending on the digital marketing campaigns.
  • Your competitors are there already marking their presence. If you don’t opt for digital marketing, you will not get a competitive edge over them.
  • With an effective digital marketing campaign, you can directly connect and interact with your customers and understand and solve their issues and queries. It will also make them feel that you care!
  • A graceful and effective online presence creates a superior brand reputation that will last longer. Remember, a good brand reputation has some excellent benefits of its own.

Role of a digital marketing agency:

Thankfully, you don’t have to do everything on your own as professionals are there to help you out in digitalizing your business. There are plenty of digital marketing agencies out there with custom strategies and proven track records. What you need to do is to hire them and that is all.

Ensure that you hire an agency that has a team of expert digital marketing enthusiasts who are updated with latest norms and trends pertaining to the market.

These professionals have unique approaches from client to client and will design a custom strategy after understanding and evaluating your business needs and competitors’ strength and weaknesses.

Conclusion:

Always bear in mind that opting for a digital marketing is no more an option. It is an obligation in today’s time when your customers think of so many things before making a purchase decision. By implementing an accurate, effective and relevant digital marketing strategy, you will not have to look back unquestionably.

Digital Marketing BoF

Sanket Patel

Contributor

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