By: Bakul Sengal

8 March 2018


Can you live without your mobile phones? Generally, the answer is no and there are right reasons for it. Mobiles are not just the handsets to make and receive calls from your loved ones.

It has become a tool that can explore a world in your palms. you can do multiple things from your mobile phones like connect with your friends, search, shop, pay and most importantly, market your business. Thanks to the internet and eCommerce marketing, you can reach out to your target audience through a mobile app or a mobile-friendly website.

For the past several years, the percentage of people buying products and services via mobile phones is increasing gradually and the desktop traffic is reducing to a significant level.

In 2010, 5% of total sales via mobile phones were made and in 2010, the percentage has reached to handsome 31%. according to a Business Insider report, the mobile sales will increase and will reach to 45% of total e-commerce sales by 2020.

Why Switch To Mobile App:

There are ample reasons for a marketer to switch to a mobile app rather than a mobile website. First of all, according to an Independent analyst Forrester Research, people prefer mobile apps due to superior and comfortable experience that get in comparison to mobile websites.

Mobile apps have an exceptional user interface, extremely slow loading time, engaging design and fast payment processes. If we talk about marketers, it is found that mobile apps convert traffic into sales more than mobile websites.

According to a report by Criteo, people have viewed products four times higher on mobile apps compared to mobile websites and the conversion rates are 120% higher than the conversion rates of mobile websites.

Importance Of App Design And Layout:

It is not like if you have a mobile app, they will come to see it. You need to ensure that you design a mobile app in such a manner that it excels in all departments like simple and user-friendly interface, catchy and attractive design, superior load time, easy and quick payment options and exceptional functionality.

Consumers expect highly engaging and appealing mobile apps rather than apps with the poor user interface and high loading time with confusing content. Being a brand, you need to identify what your consumers are looking for and design an app that helps you to generate more traffic.

If we analyze, consumers use mobile apps for different purposes and there are six ways they engage with m-commerce. It is an eye-opening list that can help marketers to design a mobile app by keeping in the mind consumer behavior while they visit a mobile app with a purpose.


Consumers are always interested in deals, discounts and other offering companies provide and hence, it is the biggest motivation for them to visit a mobile app. A marketer needs to evaluate the behavior pattern and purchase history of the users and they can design the app in a manner.

By keeping in the mind demographic and tailored preferences, you can convert a large chunk of mobile app visitors into your loyal customers. Also, you can use push notifications to aware them about new deals and coupons and sales offers.


People want to know about the product or service they want to purchase and hence, they visit a mobile app to know your offerings. There are many companies that have identified this behavior pattern and designed their apps in a manner that it satisfies this objective.

For example, with Amazon app, you can see the product, price comparison with similar products and features. By fulfilling what customers are looking for, you can convert them to visit you again and again.


If a particular item is located in a store somewhere, a customer will use the mobile app to locate the store for sure. Furthermore, customers would love to locate stores near them in unfamiliar locations and you can use “Near Me” feature to boost your traffic to a great extent.

Marketers have understood geographical preferences of the consumers and have started adding geographical search options in their apps. It is a great way to facilitate users to find anything near them. Also, you can avail map in your app to give them clear directions to reach to you.


Consumers who are using your app are not robots. They are human beings and they love to share their experiences with you to their friends and family.

By adding a sharing feature in your app, you are enabling them to share their preferences with their loved ones and it can create a positive brand recognition for your company too. At any time, a social touch will bring good things to you.


Just providing the purchase option from the app is not enough, you need to make their purchase experience more smooth and quick. How to optimize the purchase experience for the consumers? By enabling quick payment gateways and the process will surely win their hearts.

Also, you can offer online and offline blend purchase feature in which they can pay online and pick the product from your retail store. Adding “Cash on Delivery” feature can also lure consumers.

Wrapping Up:

Though m-commerce is growing at a relatively slow speed, it will become The Thing in the nearest future. You can hire professional app designers who can make a tailor-made mobile app for your business to seize the opportunity.

know about mcommerce

Bakul Sengal

SEO Manager

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By: Sanket Patel

8 January 2018


Do you think your ads aren’t performing well? You are not the only one; 40% advertisers across the world are facing this issue. Here native advertising comes to your rescue.

It is one of the most preferred methods which are useful for all kinds of business. Native Advertising is a variation of content marketing in a way that it goes with the nature of platform and increases the user experience too.

Native Advertisement: A Popular Trend

Being a trendy form of advertising, native advertisement delivers good ad contents in the similar way the medium is providing its user experience.

A native ad matches with the design of the site it places, thus chances increase for these ads to click more. Thus, in a short span of time, native ads have grown popular and many advertisers are using them too.

With the aim of driving plentiful prospective traffic towards your site, it would be an excellent decision to choose native ads. This kind of advertising is essential and requires extra inspection.

Native ads cover various contents ranging from blogs, articles, infographics, videos, etc. Businesses also get promotion through branded contents.

Native advertising is paid always and is designed to appear like its ‘native’ setting. The most important kinds of native advertising are- paid search, paid social, paid discovery, paid posts/advertorial and promoted listings.

Let’s check out few vital ways to gain visitors’ trust which would aid in creating innovative content for gaining huge conversions in native advertising.

1# Target the potential audience:

When you’re responsive to your target audience and prospective viewers, then only your desired results are achieved.

This increases the opportunity of reaching high conversion rates that would get you improved ROI. You can also ask your target publisher about the demographics of their frequent readers.

2# Produce user-friendly contents:

The contents of the ads are created to attract the users and keeping them engaged. Hence, the customers’ interest and needs should be kept in mind while crafting contents. When the native ads are noticeable to your visitors and customers, they get pulled towards your site.

This in return will increase your conversion rates which would get you higher ranks on search engines. Even an informative native video advertising would help in the promotion of your company.

3# In-depth research:

You can involve your team-members to have a group discussion on coming up with original ideas. It can be further applied in your strategy for crafting brand new content. In-depth research is beneficial before initiating any of those branded conceptions to your business.

4# Offer particular landing pages:

In the case of native ads, interesting content marketing campaigns are being driven to market the major products or services.

A landing page is that page where the visitors are directed towards when they click on a link mentioned on a blog page. After having the ad content, you can form a persuasive landing page.

As a publisher when you host your own landing page, you have full control over it. Ensure that everything is optimized and well-organized to drive many leads to your website. Make sure that the ads have high conversion landing pages.

5# Set metrics to benefit:

Placing of an ad outlays your money. But you don’t need putting those ads which won’t provide you any profit. You should aim to set your metrics at the beginning so that you can do good to yourself as well as your publishers.

Cost Per Lead [CPL] is one of the essential metrics to watch out that can provide you with a base number to analyze every offer; set out expectancy for upcoming posts; and make comparisons of results between different content pieces.

When you’re aware of your standard CPL, you can apply it to find out whether the offerings from the publisher are valuable for your ads or not.

6# Optimization for conversion:

To make your native ads work, you must know your average conversion rates for the campaign. Analyze to check its performance and do optimization where needed. This will help in making amends when ads aren’t working.

Chances of sales rely on the quality leads. Thus you can tell your publisher to contribute leads under a specific CPL and a specific percentage of marketing qualified leads.

7# Assess and compare:

The trend of applying the native advertising becomes quite popular. With the increase in demand, publishers have turned stricter with their offerings. So you have to do a bit of research before inserting an ad anywhere on your web page.

You can also compare the performances of your ads placed on different positions of the web page where you can know which conversion rates are highest and which are lowest. Hence make changes wherever required.

8# Get the most out of your money:

Once your content and audience line up, you need to think about the most significant element, that is, revenue. The more number of content you update on your website, the more audience will hook on it, thus offering you better revenue for your business.

9# Maintain relationship:

Even though your ads display on your chosen publisher’s site, you need to establish a close relationship with them. Native ads have to be flexible. Thus, the publishers and editors are the important ones who hold control of your ads.

Open communication allows comprehending more about your ambitions. Excellent communication converts to superb and quicker solution.

Last Thoughts

Among those who are following native ad campaign, almost 55% of them seem hesitant on their final outcome. With the purpose of enduring in this hard-core competition, it is obligatory to walk together with the present throw.

Thus, native advertising isn’t difficult much. It has its own trickiness which claims extra attention to gain your preferred goals. If you haven’t yet tried native ‘paid’ advertising, add them on your website and see a tremendous profit margin!

Comment and share your thoughts of using native advertising below! Hope you guys make the best from various native advertising!

Sanket Patel


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