By: Ananya Biswas

11 March 2019

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Can you figure out all the facets and nuances of SEO?

Is it possible?

Probably, Not! It could be as perplexing and difficult as trying to decipher an ancient language. Indeed, there’s a myriad of varied factors which determine the Google ranking of your website and also there’s a constant update of Google’s algorithms which shift continuously.

Does it mean that SEO is unpredictable?

Fortunately, it’s not like that. Just like other aspects of the marketing world like social media marketing, paid advertising and so on, just 20% of such factors can let you attain 80% of results in terms of search engine optimization. All that you need to do is just get expertise in a simple two-step formula and you can thus, enhance the success and visibility of your website by leaps and bounds.

What’s that fantastic formula?

Content in addition with links directed towards your website can let you relish huge SEO success. Yes! It’s certainly that simple.

Do you want to check out an elaborate breakage of this formula?

Here it is!

Curate exceptional content

Of course, we all are aware of the recently attempted coups in the world of internet marketing. Though each marketing factor has tried a lot to omit content from the online throne and grab the position for themselves, content has always been successful to be the best. Hence, it is one of the best things that you should always focus on to improve the quality of search engine optimization that you do. However, there lies a very thin line of difference between ‘good’ content and ‘great’ content. Thus, you must understand how you can create more of the great content. All that you need to do is just focus on the three major things like relevance, quality and user experience and that’s it, your SEO campaign will get boosted up with great content.

Firstly, there comes a point when you need to ensure that your content is ranking high on relevancy. This is actually very straightforward. You need to ensure that the content which you are crafting is is relevant enough to the specific queries. Otherwise, the scenario will turn out to be worst for you. It will be like a lot of content is floating around in the ocean and there will be no one to fish out.

After you are done so, you will be sure that the content has a pretty good relevance to the search query. The next step that you need to keep in mind is that all the content must be of high quality. High-quality content is nothing but the content that meets your audience needs. Yes, it’s that simple and by keeping that in mind, you can boost up your SEO campaign effortlessly.

One major thing to keep in mind is that if audience expects to show up to your content with any issue and you, in turn, solve that problem, it is evident that you have been smart enough to create high-end content. Syntax and sentence structured are to be darned.

Last but not the least facet that you need to consider in order to create great content is the overall user experience. It means that your content has to be well-organized, pretty easy to read and formatted very cleanly and clearly. Of course, it might not seem to be something fancy but it can actually make a huge difference in case of your SEO campaign.

Try to get backlinks to your site from authority websites

Now, you are done with curating great content but you need to very soon hop into the right path of SEO greatness to get some good links back to your content. This is how Google measures site authority. Well, the best part is that this process is quite a simple one.

The first step that you need to take is building up a sound ‘treasure chest’ of authoritative backlinks. It can be a pretty long and tedious task but this entire episode will start with the mastering of content marketing.

Start with hustling your content on social media and share the contents many times on a variety of platforms. The more eyeballs they receive, the better it is for your SEO marketing campaign.

Now, as you’ve attained a proficient amount of social media attention then it is the time to use social media marketing. You can send out links to major articles in the P.S. section of your newsletters so that it assures that there is constant traffic heading on a regular basis.

Next, you must have built some good traction around your content through the aforementioned steps. Once it’s done then it’s time to directly email influencers while requesting for the backlinks. Start sharing your articles with them while emphasizing various perks that they would have to their audience and their business. Finally, you can request for a backlink from their website.

Moreover, one significant thing that you must remember here is that it is very important to realize that authoritative sites don’t hand out juicy links very easily. If you intend to get authoritative links to your site then you need to write quality articles and market them so smartly that the industry leaders get naturally exposed to your content. Obviously, it would take a significant period of time and efforts to happen that but once you are done with it, you will definitely see your business ranking on the first page of Google in no time.

Ready to rank on the top?

Undoubtedly, SEO is complicated and consist of different facets but if you could follow these two steps effectively then you will be able to beat your competitors very soon. Let them focus on all the nuances and minutiae of SEO, you steal the game while concentrating on what actually matters.

The most excellent part of following these couple of astounding tips is that you will achieve awesome results while putting very fewer efforts on SEO when compared to your competitors.

So, what are you waiting for?

The time has come to get out there in this new year, create some exceptional content, and get all the crucial backlinks that seem to be fruitful for your SEO. You will certainly witness your business skyrocketing in no time!

Wish you all the luck with your latest SEO campaign!

Ananya Biswas

Author

Ananya is a senior content writer at Blurbpoint Media. She creates content that helps clients grow their businesses.

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By: Ananya Biswas

10 December 2018

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Planning for a rebrand soon?

Well, it can certainly help you beat your competitors when done perfectly. But, this is not going to be an easy feat. There’s so much for you to reckon with- soul-searching, repositioning, creativeness, legal headaches, and last but not the least, Google!

Undoubtedly, all the hard work that you’ve put forward in marketing is completely based on building fantastic brand recognition and the rightmost online visibility.

And, when it comes to transitioning to a new name and domain, there’s a fair chance that you might put everything at risk. It is true that rebranding can altogether let your SEO rankings suffer temporarily and you must know the best SEO practices to beat this hassle. Rest it is definitely assured that you can protect your precious SEO rankings while going through the rebranding effort too.

How is it technically possible?

Follow these precise tips to know how you can stay at the top of SERPs for your most significant keywords.

Read on…

1. Don’t omit your existing content

When it’s about rebranding a business, it is often not limited up to a change in the domain name only. Rather, it can result in an entire redesigning of your website. In that case, even if you’ve completely changed your website design, try to persist with your original content whenever possible.

If you feel that creating new content is simply unavoidable then make sure that it closely resembles your original version. The right kind of content marketing can be further beneficial for you. It will help you not lose your authority drastically and you can eventually save your rankings from dropping.

2. Make use of the redirects rightly

The most important aspect of SEO, when it’s about rebranding, is the 301 redirection of your pages followed by tracking your website in Webmaster tools from your old site to new site. Precisely, 301 direction is the key to maintain the domain authority and search rankings when the URL of a site is being changed.

Hence, you must redirect each and every page from your old site to the corresponding new one. It’s not that tough as long as your pages are .php documents. You can use the following code in your header :

Header ( “HTTP/1.1 301 Moved Permanently” );
Header( “Location: http://www.new-url.com” );
?>

3. Let your contact information be updated

When it comes to local businesses, co-citations are really important for SEO. It is true that Google bots crawl your website and verify the available contact details in it to determine rankings. So, the contact information that you’ve mentioned on other sites such as Google Plus should always match with your website’s one.

In case, you are going to change the physical location of your business then you need to update that information everywhere – your directory listings, Google ‘My Business’ page, as well as each and every possible off-site profile that you’ve.

4. Keep your authorship up-to-date

It is true that a website’s authorship doesn’t hold the same level of importance like how it did when it was first introduced. However, it still tends to be an integral part of the ranking algorithm. Thus, it is necessary to ensure that your authorship is always updated.

One of the smartest ways to do that could be reaching out to your contributors and asking them to update the domain of your website in their contributor links. You can easily do that by asking the contributors with whom you are still in touch. When it comes to the old writers, walk an extra mile, call them up, and request them to make a change as well.

5. Promote your new name

The most substantial source of organic search traffic originates from visitors who search for brand-name keywords. If your new brand-name is much more than just a slight variation of your old one, you’re certainly going to lose a significant share of the brand-name traffic.

Thence, you must inform all your existing customers regarding the change, update your business cards accordingly to reflect the change in a prominent way and so on. Also, you can opt for a new press release with the updated brand-name and do some potential social media promotion for an extra boost.

6. Try to keep the same URL structure

To preserve the URL structure of your website is not really important if you are making use of the redirects properly. Howbeit, if you’ve decided to change the internal links manually and you think that you might forget to redirect otherwise, this trick would be a real help. Maintaining your URL structure can effectively cut-down the risk of any human error and thus, you will be left with fewer broken links than expected.

7. Keep your old website up for some time

To optimize your website is not a one day task. It takes months and years of constant hard work to make it ‘The Best’. So, it certainly doesn’t make any sense to call it off as soon as your new website is launched.

The experts even suggest that it shouldn’t be done at all to avoid a massive loss. It’s because the servers often take many days to get accustomed to the new IP address. So, you shouldn’t instantly delete the old one right after the new website is live. It could let you potentially spoil all your SEO works altogether.

So, play it safe and leave the old site there for at least 5-7 days. It will give the search engines a required time to recognize your rebranded site. Just one thing that you should remember here is that crawlers aren’t able to access your old site.

8. Don’t forget to benchmark the important KPIs

If your business is already thriving in the marketing industry, you are probably aware of the importance of measuring everything. Howbeit, the historical records of analytics data becomes much more important when it comes to rebranding.

It is always recommended to take some time out for specifying the most important KPIs which are leading up to the transition. Some of the major landmarks to consider are:

Traffic: You should break it down to various channels like organic, referral, direct etc.

Ranking: Do the document positioning of at least 20-30 of your most prominent keywords. They might include from both of your brand names- old and new one.

Links: Make a list of all your backlinks. These sites that link to your website are important for you and you can’t afford to lose them while rebranding.

Citations: They are nothing but the ‘mentions’ of your old brand name in various important places online. You can look for them either by manually searching in the Google or you can altogether mechanize the process while using the tools like BrightLocal or Yext.

9. Incorporate structured markup

Rebranding your website is nothing but redesigning your website. Right? So, it tends to be the perfect time to add structured markup to all sorts of content that are present on your website. If you are about to add CMS templates, you can add structured markup into these templates while you’re doing the final edit before going for a relaunch.

All that you can do is refer to Schema.org. Thus, you would get a comprehensive list of all the categories of structured markup. Finally, test your markup with the help of Google Structured Data Testing Tool as soon as the site is live.

Summing Up

Isn’t it pretty easy to hold on high search engine rankings while rebranding?

It just takes you to follow these aforementioned effective tips and that’s it! You will definitely not lose anything and rebranding will be only a profitable chapter for your business and nothing else.
Wish you a successful transition of your brand!

Ananya Biswas

Author

Ananya is a senior content writer at Blurbpoint Media. She creates content that helps clients grow their businesses.

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By: Sanket Patel

22 September 2018

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There are many SEO agencies claim to bring huge traffic to your website. Read some SEO blogs about genuine ways to attract more traffic to identify such fake SEO practitioners.

A right SEO expert will always emphasize to garner those right customers who are actually interested in buying products or services you offer.

The best way to attract right customers to your website is to search for right and relevant keywords for your business niche. If you have done it successfully, half the battle is won.

So, your goal is clear and it is to target right keywords. How to do it?

Understanding your customer is a key

The best way to know your customer is to think like a customer. Identifying their needs and their behavioral patterns, their past buying patterns, their values, words that they use while searching for products are some important parameters to check out to understand your customers.

If I want to search for a particular product I offer, which words, I, as a customer, search for?

Make a list of such words and evaluate whether your customers will use such words while searching for products?

There is some specific industry jargon that you use for your products or services. Do your customers know about that?

Which keywords your existing customers are using?

You have your existing customers and you can take their help to find out relevant keywords they have used to find you. It will help you to make a list of keywords that are most relevant to your business.

Keep a sharp eye on your rivals

You can make your rivals your friends for some time by visiting their blog posts and find out keywords they are targeting. Even their social media pages might help you to find out keywords they are using. This exercise might seem complex and irrelevant, but it can pay huge dividends to you.

Use keyword search tools

How about using those amazing and accurate keyword search tools? We are not just talking about Google Adwords as you might be using them for quite some time. There are other useful seo tools available to improve workflow.

Google’s Auto Suggestions:

Google lists down a long list of possible search items if you enter a single word.

Googles Auto Suggestions

As shown in the image, you can use these keyword suggestions and compare them with your list of potential keywords to find most relevant keywords.

Different types of keywords

There are many keyword patterns you need to know. There was a time when people used to search by typing single words such as doctors or painting or plumbing for their queries.

Let’s take an example of a single keyword term called- doctor. If you type-doctor- on the search bar, you would come up with pages upon pages of doctors and it would become difficult for you to find exactly what you are looking for- Let’s assume- doctors in Illinois.

Thankfully, we no longer do that. You must have heard about long-tail keywords that users prefer to get exact and relevant information. While embedding keywords in your content, it is imperative that you know different types of keywords.

Generic terms

Broad generic terms are actually simple words, generally one or two words that bring a massive number of hits from various niches. Finding relevant information is quite impossible and it will lead you nowhere.

Take an example of the word- Doctor. You have searched for the doctor and you will get all types of doctors such as dermatologists, physiotherapists, gynecologists. Cardiac surgeons, dentists and almost everyone including ayurvedic doctors.

Suppose you are an endocrinologist, with this search term, you will surely not be going to get right traffic. Even there is a possibility that you might not get a single hit.

Even users know this truth and hence, they have changed their search patterns a long ago.

Fat Head Keywords:

If a particular user is suffering from indigestion and stomach aches, he will type stomach doctors or gastroenteritis doctor and there are chances that you will appear in search results. Though these keyword phrases are still generic, sometimes, they might bring genuine customers.

Fat Head Keywords

Cardiologists or neurologists will not appear on the search results as this search term is specified.

Chunky Middle Keywords:

These keyword phrases are more specific and narrow down the search excellently. Suppose you offer emergency care for gastroenteritis issues, you can add such words in your keyword phrase such as- “emergency gastroenterology doctors”.

Googles Auto Suggestions

Long-Tail Keywords:

These keyword phrases are more specific and generally contain 4 to 6 words. It also helps Google to show particular results for your niche. For example, your clinic is located in Illinois, your keyword phrase should be- best gastroenterologist in Illinois or best emergency gastroenterologist in Illinois.

For consumers’ point of view, these long-tail keywords are best phrases as they bring accurate results that are location and niche specific.

However, you need to ensure that which long-tail keywords are searched frequently and which are not. Take some time out for keyword research to target most relevant keyword phrases that can bring more genuine consumers to your website.

Keyword stuffing- Big NO NO:

Here, you need to hire some best content writers who are experienced and well-versed with SEO content writing. It is different than personal blog writing.

Keyword stuffing means filling up content with keywords in a manner that it looks like they are inserted intentionally. Users will not take the action you desire with such keyword stuffing.

Ensure that the keywords are placed in a manner that the content looks natural and flawless.

Over to you:

Interestingly, in the digital marketing world, nothing is permanent. don’t just stop exercise once you have a handful of keywords that are working in your favor. It is an ongoing process with new trends and alterations. Keep finding relevant keywords and keep changing your strategies to get a competitive edge.

Sanket Patel

Contributor

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By: Maulik Patel

29 March 2018

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Local marketing is not a new concept. In fact, Google wishes that you go for local marketing to earn those brownie points when you have a local shop or store in a particular area. Let me tell you, there is nothing as amazing as foot traffic in your store and it helps to boost your revenues and ultimately, the bottom line- profits.

The issue is some marketers don’t find relevant local marketing enough to drive sales. For them, the option is hyperlocal marketing that hits a specific neighborhood or streets or few blocks with an intense, carefully crafted marketing strategy.

It is a smart concept to understand first. They are directly making the blows where customers are drinking or sitting or sleeping and it can boost your local traffic to a great extent.

Let’s understand the concept of hyperlocal marketing in detail to understand what it is and how it can be helpful to your business.

What Is Hyperlocal Marketing?

You must be aware of a universally popular search pattern- Near Me. People love to find things that are near to them rather than driving miles away. Hyperlocal marketing concept directly targets those specific areas, sometimes, a few blocks or streets to gain the competitive edge. They hit the narrowed down area and target their potential customers there to let them get what they want.

Have you searched something like- “grocery stores near me?” congratulations, you have already used hyperlocal search for yourself.

You are running out of sugar at your home and you visit your regular grocery store just to know that they are out of stock. What will you do? You will search for grocery stores near me as you don’t want to drive to the grocery store located few miles away from your location. It is called hyperlocal search and it brings tremendous joy to the customer when he can find what he wants instantly.

Why Should You Opt For Hyperlocal Marketing For Your Business?

If you have a business with one or multiple retail stores or physical shops, a successful and carefully crafted hyperlocal marketing strategy can work wonders for you.

Near-me searches are trending in Google since 2014 and as per the Google data, these searches grew in volume by 130% in 2014-2015 alone. Whether it is a simple book to a post office to an Easter gift, people are highly using near-me searches.

In addition to that, users now want Google to show highly relevant local results first even if they don’t use terms such as near me. According to a Google study, searches without Near-Me term has increased 150% faster than searches with a term Near-Me. The perception is simple- When people type something, they want local results instead of nation-wide or global results.

Also, the buying patterns are changing every year. The concept of ROPO (research online, purchase offline) is worth mentioning. People prefer to buy from physical stores as they offer more superior shopping experience and fun time.

The story is simple- if you have a physical shop, you need to optimize your hyperlocal strategy to target your local potential buyers who are more genuine than you find visitors online.

How To Create a Hyperlocal Marketing Plan?

An ideal hyperlocal marketing plan is one that has carefully controlled geolocation settings. However, there are other important aspects too that we will discuss in this post.

How to find hyperlocal keywords:

Finding and targeting keywords for a specific tiny town is annoying and sometimes, frustrating too. The first hurdle is that you don’t have volume data for keyword research and on the other hand, reaching out to the local audience is highly important. What will you do in such case? Here is a list of steps to find hyperlocal keywords.

When it comes to targeting a very small town, there are chances that you will not get volume data that you need for keyword research, irrespective of the keyword research tools you are using. What can you do about it? Here is a quick solution:

Use keyword data for larger, similar regions:

If you are not getting enough information for a region you want to target, just modify your search with nearby regions with the good population. Suppose you are looking to target the region called ABC with a population of 6000. Now, you need to modify your search by using the name of the town called XYZ with a population of 20,000. it will give you more keyword volume you want to fetch some data.

Google Autosuggest is darling:

Google always helps and it will help you to find right keywords for a specific region you aim to target. All you need to do is to enter the name of the region on the Google bar and you will find autosuggest options.

Google does not care if a specific keyword was searched for once a year, twice a year or not at all. Not just Google, this technique works well with Bing, YouTube, and Google Maps too. All you need to do is to rely on it and that is all.

Lexical or related SERP suggestions:

Lexical keyword search is very popular with semantic relationships between words and phrases and it can help you out to find a right set of keywords. Another keyword research technique is related SERP suggestions. This technique enables you to get different types of search results with potentially similar to the search term you have typed.

All you need to do is to remove the region name and instead, search for a term that you are looking for. It will give you search results with closely related topics. You can add the region name and you will see similar topics for a particular region you have typed.

Google Business Page:

Google my business (formally known as Google Places) listings is a place where Google sources all the local business details of your business such as name, contact details, photos, working hours, reviews and other things. Even, for specific results, you can add graphical data about peak hours.

User Reviews:

When it comes to local business, reviews play a prominent role in buying decisions. You need to ensure that you have reviews on your local Google My Business page. It is an indirect word of mouth marketing that will beneficial for your business.

According to a research by the 2017 Local Search Ranking Factors, review signals play an important role how Google will show your local business on rankings.

Google Adwords:

Google Adwords is also a tool that you can use for your hyperlocal marketing and it can serve you best results. You can start a campaign for a specific location based keywords searched for a particular location. By choosing a radius in Adwords, you can start a campaign.

In a PPC campaign too, you can target those keywords to attract local visitors. Keywords might be anything such as regional landmarks, colloquialisms and popular cultural words too, anything that a local user can identify with.

Facebook Advertising:

Thanks to the social media, you can target local markets more easily and effortlessly. Have you heard about Facebook ads? These ads are geographically targeted ads that offer best Return On Investment to the users than any other marketing ads.

Facebook is one of the most used social media platforms to hit the right button. Whether you want to hit locally or hyperlocally, all you need to do is to create an ad on Facebook and that is all. It offers best conversion rate than any other traditional or new marketing channels.

In addition to that, you can also use other filters such as age, gender, location, language and others. It is the best tactic for hyperlocal marketing.

Similar to Facebook, you can target your Twitter users by creating an ad via city, area or a zip code.

Use Local Ads:

Local ads are also an effective way to reach out to local users. Formally, it was also known as Home Service Ads and were quite effective too. Generally, the ads appear in a carousel. The stars and reviews too placed along with it and it can work perfectly fine to create brand awareness in a local area.

Conclusion:

Hyperlocal marketing is gaining popularity among masses due to superior conversion rates and improved revenues and profits it offers. Hitting the local market will bring you good foot traffic with genuine inquiries. Aforementioned tips might help you to design a best hyperlocal marketing strategy for your business. All the best!

know about mcommerce

Maulik Patel

Contributor

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By: Bakul Sengal

15 February 2018

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Have you ever imagined how our lives would be if we would not have different tools to perform different tasks? The best things about any tool are that it reduces human efforts and offer precise results. Just like any offline tools, you have online tools too that can make your life simpler and comfortable.

Search engine optimization has carved a niche for itself by offering some amazing benefits for users to increase brand visibility by improving website traffic and revenues. The SEO process is not that simple as it seems. Even SEO experts have tools that help them to work in a better manner.

For different SEO processes, there are different tools available in the market and you need to ensure that you have them to make processes more accurate and faster. Whether it is a keyword research, rank tracking, link building or competitor research, having an appropriate tool will make your life much more comfortable and convenient.

Else you can ask for SEO audit of your website.

Here is a list of 10 SEO tools that any SEO enthusiast must have.

Ahrefs:

Research and analysis are two important things to perform for any SEO person and Ahrefs is one of the most influential and effective backlinks analysis tools available in the market to improve search rankings. Furthermore, it also has a feature called content Explorer that searches for popular content based on keywords you provide.

Another tool that Ahrefs has is a Keyword Explorer 2.0. that offers a specific keyword’s search volume, overview, difficulty levels, position history and everything. It is a must tool for any SEO beginner or an expert for smooth performance.

It has a free version with some limitations and the pricing begins with $99. also, you can go for a free trial for all the plans available.

SEOBILITY:

If you are looking for a tool that can give you a complete analysis of your website’s SEO performance, seobility is a tool you can vouch for. It has some excellent tools that are best for SEO audit like SEO check, Keyword check, SEO complete and Ranking Check.

These features do many tasks like website testing, page optimisation report, keyword comparison and page ranking search for specific keywords and much more.

With a free plan, you can use one domain. If you are looking for a premium plan, you can buy it for $40 with a 30-day free trial.

Long Tail Pro:

Long Tail Pro has a new owner and we need to thank him as he has switched LTP from a downloaded version to a cloud version and you can use it in your browser too.

It is one of the finest SEO keyword research tools that are faster and accurate and simple to use. However, it is a paid version and you need to purchase it.

SEM Rush:

If you are looking for a tool that can do some research about what your competitors are doing, SEM Rush is a tool you can look forward to. It is one of the most popular SEO tools in recent years and has more than 20 ways to perform competitor research.

You can find their best-performing keywords, content, backlinks and much more and it is a must tool for you.

Also, according to experts, it is a good SEO tool for paid traffic and PPC too.

PitchBox:

Though it does not come under the term- SEO tool, but can be used to make the outreach easier while doing link building. Multiple users can work with Pitchbox simultaneously and has some SEO features too like link monitoring.

The paid version starts from $195 per month with the 15-day free trial.

SEOquake:

Being one of the most popular SEO tools, SEOquake is a browser extension just like the MozBar and offers page data or metrics like the numbers of external links, SEM Rush Rank, Alexa Rank, Webarchive Age, Google Index and many more.

It also helps you to research your competitors.

Seed Keywords:

Seed Keywords is free and hence, it is a most popular for SEO beginners. However, its unique features have also made it popular among experts too. It is generally used for keyword research and makes it very simple and effortless.

SEOptimer:

For a complete SEO audit of your website, SEOptimer is a tool that can give you a clear picture of where are you and what you have done. You will get to know which things have gone right and which things have gone wrong and you will be able to plan your strategy out of it.

From page metrics to keyword usage to back-link profile to domain authority, you will get information about almost everything. It is a free tool and you should have it to perform a better SEO practice. Also, it offers some recommendations and advises too.

Conclusion:

SEO tools are here to give you a clear idea of what’s your status and whether you are going in a right direction or not. Without such tools, SEO can become a tiring and time-consuming task to perform. These above-mentioned SEO tools will ensure that you plan and execute your SEO strategy in a seamless manner.

SEO Audit Report CTA

Bakul Sengal

SEO Manager

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By: Rahul Dave

25 January 2018

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Since its inception, Search Engine Optimization has carved a niche for itself in the digital marketing practices and have found very crucial to enhance the visibility of your brand on different search engines and it is here to stay for a longer period of time.

It is a genuine way to increase your website traffic and ultimately to get desired sales results. There are two branches of the SEO: Organic SEO and Paid Marketing. Both have their own advantages and limitations.

However, paid marketing offers instant results, it is the organic SEO that is preferred by digital marketing enthusiasts as it creates brand recognition in the long run.

When you are designing your digital marketing strategy, you need to be careful. There are different marketing approaches and trends come up with each passing day and you need to ensure that you practice them perfectly to get desired results.

In this blog post, we have discussed some of the SEO approaches that can reap wonderful fruits for your business.

1. Importance Of Highly Scalable And Engaging Content

If you think that you can design your digital marketing strategy without content, you are surely mistaken. As the marketing professionals term- Content is the king in digital marketing- you cannot ignore it by any means.

Content is anything that offers information. It could be plain text, infographics, videos, audio and any other form of information.

So why content is crucially important? The fundamental reason is- Google loves content. In fact, the whole algorithm of the Google depends on the content and hence, you cannot ignore it.

Original, informative and error-free content drives traffic beyond your imagination and the content marketing should be an integral part of your digital marketing strategy.

Hire a team of writers and designers who are masters of the craft. Ensure that every content of any form you publish has exclusive value and helps you to drive traffic to your landing pages. Original and engaging content will surely work wonders for your business.

2. Importance Of Page Layout

Do you know about meta tag and description? Have you optimized your web pages? Do you know how to select linking anchor text? Well, if the answers to these questions are no, you need to hire an SEO professional as soon as possible.

When you post content, Google should have an idea of what this content is all about. On page optimization is very important and it will bring traffic to your page.

Read about on page optimization and why it is helpful for effective SEO. There are many articles and blogs available online about it. Read and understand and do it to ensure that you have a superior on page that is easy to crawl by the Google.

3. Link Profiles Matter

Another factor that boosts the traffic on your website is the link building. You need to ensure that your website has authentic backlinks from different sources.

Remember, here we mean authentic links from relevant sources that Google find genuine. If the link is good and relevant, Google will term it as authentic for your website like a vote to your website.

While getting links, you need to ensure that they are not coming from any spammy websites or Google may penalize your website too. It will unquestionably bring your traffic and brand reputation down to a great extent.

Let’s understand it with an example; if you are having a hotel website and you get a review by any traveler, it is a good thing and Google will reward you for it.

Another thing that is important in link building exercise is how to get those links. You need to earn it. Here, content plays a huge role in getting those links. Engaging and impressive content might bring you good links to your website. Links from other authentic websites and social media channels is a good thing.

4. Does Your Website Perform Well Online?

If your website is taking too much loading time, you need to understand that Google does not like it. When it comes to online website performance, Google keeps a sharp eye on different factors like server hosting, quality of website coding, image optimization, original content, responsiveness on smartphones and tablets, etc. These factors do affect your online ranking.

The moral of the story: its just not about building a website, it is much more than that. You need to ensure that you take care of the issues mentioned above.

5. Are You Active On Social Media?

If you don’t know, search engines pay attention to your business’s social media accounts to determine to prioritize content in the search engine results and it may drive the traffic too. You need to ensure that you are active on social media and post relevant content about your company and industry to get a competitive edge.

6. Content Sharing Is Crucial

Just producing good content is not enough! In fact, you will not get desired results by just producing content, you need to ensure that you share the content on different platforms like blogs, social media platforms and other mediums as per your audience engagement.

It is a crucial thing to maximize the audience strength for a particular blog or infographic to get more traffic to your website. You can also reach out to the influence marketers to publish your content on their blogs and other platforms.

Wrapping Up:

SEO is a broad term that includes so many sub-categories. With a right strategy and authentic practice, you can have the website traffic that you have imagined. Learn more about SEO and practice fairly and you will get outstanding outputs.

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