By: Shahid Abbasi

22 February 2018


Whether you have just started your business or you are an established one, in the era of digital marketing, you cannot ignore social media marketing now.

In fact, it is no more an option now, it is a must marketing technique you need to adopt for superior brand visibility and interactive customer engagement.

There is so many benefits effective social media presence offers to a brand and you cannot miss these benefits to become the most trusted brand for your audience.

According to a research conducted by the Social Media Examiner, 96% of marketers are using social media marketing to boost their brand visibility and awareness and you cannot miss this huge platform to market your offerings.

Remember, social media marketing is not just about opening accounts on different social media platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn, and others.

You need to develop a strategy to make an effective social media marketing that can be beneficial for your brand. Badly managed social media platforms can lessen your brand loyalty and you cannot afford to do it.

The main dilemma for beginners is to how to create an effective and comprehensive social media marketing strategy?

What Is a Social Media Plan?

When it comes to defining the social media plan, it is a summary of what you have done till now and what you intend to do in a specific period of time. The plan or strategy should include almost everything you want to do on the social media networks.

One of the most vital things is to design your goal for the social media marketing and it should be mentioned in the strategy. It is all about being specific about what you are looking for and how you can do it with the resources available to you.

Here, in this blog, we will help you to make your own social media strategy to get immense benefits out of it.

Objectives And Goals Creation:

To gain the best social media return on Investment, you need to have specifically designed goals and objectives that you want to achieve. Once the goals are decided, you can direct your strategy in accordance with those objectives.

Ensure that you make long term and short terms goals separately. With such goals, you can also check out the effectiveness and success of your strategy once the plan is activated.

When it comes to determining goals, you need to find a right metric to measure your goals. For example, if you are using Twitter, you can go for a metric called Vanity Metrics that rates success as a number of retweets and likes of your posts.

There are many types of social media metrics available and you can choose from one of them. Ensure that your social media goals are achievable, specific and measurable.

Go For a Social Media Audit:

To create a successful and influential social media plan, you need to know where you are currently. It can be achieved by conducting a social media audit and you will come to know where you are excelling and where you are lacking.

A social media audit will give you a clear evaluation report about what you are doing and what your competitors are doing on the social media platforms. Also, you will come to know which social media platforms are irrelevant for your business and you can delete them too.

In short, your social media audit will give you a clear idea of where you stand in the market and what you need to focus on.

Improve Your Social Media Accounts:

You need to have social media accounts that superiorly define your business, services, mission, and vision. Once you are done with the social media audit, the next step is to improve your social media presence by optimizing your profiles.

If you don’t have an account for a particular social media platform, create one by keeping in the mind your target audience and goals. If you have existing accounts, refine and edit profiles as per your new goals. Also, you can go for a cross-promoting social media technique to reach out to a larger audience.

Bring Unique And Engaging Content:

On social media platforms, what you bring to the table means a lot to your audience. Highly engaging, relevant and interesting content in any forms can work wonders for you and you need to ensure that you come up with innovative ideas and original concepts to lure your audience.

You can evaluate different social media pages of your competitors and get an idea of what they are putting on social media platforms.

User engagement is very important in social media platforms and hence, you need to come up with posts that encourage users to participate and comment. It will surely create unique brand awareness and visibility.

Create a Content Calendar:

Having a content calendar is important for social media beginners as it will help them to post regularly on social media. On social media, you need to be regular contributor to keep your users enthusiastic and hence, you can decide the frequency of content posts by creating a calendar.

Test, Evaluate And Edit The Strategy:

Once you have implemented your strategy, you need to test and evaluate it from time to time. It will give you a clear picture of whether you are going forward in a right direction or not. If you find any deviations, you can redesign the plan accordingly.

There are social media analytic tools available in the market that can help to evaluate your plan.

Wrapping Up:

An effective and successful social media strategy can write a growth story for your business. You can also hire professional social media management services for a sure-shot success.

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