By: Ananya Biswas

11 March 2019

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Can you figure out all the facets and nuances of SEO?

Is it possible?

Probably, Not! It could be as perplexing and difficult as trying to decipher an ancient language. Indeed, there’s a myriad of varied factors which determine the Google ranking of your website and also there’s a constant update of Google’s algorithms which shift continuously.

Does it mean that SEO is unpredictable?

Fortunately, it’s not like that. Just like other aspects of the marketing world like social media marketing, paid advertising and so on, just 20% of such factors can let you attain 80% of results in terms of search engine optimization. All that you need to do is just get expertise in a simple two-step formula and you can thus, enhance the success and visibility of your website by leaps and bounds.

What’s that fantastic formula?

Content in addition with links directed towards your website can let you relish huge SEO success. Yes! It’s certainly that simple.

Do you want to check out an elaborate breakage of this formula?

Here it is!

Curate exceptional content

Of course, we all are aware of the recently attempted coups in the world of internet marketing. Though each marketing factor has tried a lot to omit content from the online throne and grab the position for themselves, content has always been successful to be the best. Hence, it is one of the best things that you should always focus on to improve the quality of search engine optimization that you do. However, there lies a very thin line of difference between ‘good’ content and ‘great’ content. Thus, you must understand how you can create more of the great content. All that you need to do is just focus on the three major things like relevance, quality and user experience and that’s it, your SEO campaign will get boosted up with great content.

Firstly, there comes a point when you need to ensure that your content is ranking high on relevancy. This is actually very straightforward. You need to ensure that the content which you are crafting is is relevant enough to the specific queries. Otherwise, the scenario will turn out to be worst for you. It will be like a lot of content is floating around in the ocean and there will be no one to fish out.

After you are done so, you will be sure that the content has a pretty good relevance to the search query. The next step that you need to keep in mind is that all the content must be of high quality. High-quality content is nothing but the content that meets your audience needs. Yes, it’s that simple and by keeping that in mind, you can boost up your SEO campaign effortlessly.

One major thing to keep in mind is that if audience expects to show up to your content with any issue and you, in turn, solve that problem, it is evident that you have been smart enough to create high-end content. Syntax and sentence structured are to be darned.

Last but not the least facet that you need to consider in order to create great content is the overall user experience. It means that your content has to be well-organized, pretty easy to read and formatted very cleanly and clearly. Of course, it might not seem to be something fancy but it can actually make a huge difference in case of your SEO campaign.

Try to get backlinks to your site from authority websites

Now, you are done with curating great content but you need to very soon hop into the right path of SEO greatness to get some good links back to your content. This is how Google measures site authority. Well, the best part is that this process is quite a simple one.

The first step that you need to take is building up a sound ‘treasure chest’ of authoritative backlinks. It can be a pretty long and tedious task but this entire episode will start with the mastering of content marketing.

Start with hustling your content on social media and share the contents many times on a variety of platforms. The more eyeballs they receive, the better it is for your SEO marketing campaign.

Now, as you’ve attained a proficient amount of social media attention then it is the time to use social media marketing. You can send out links to major articles in the P.S. section of your newsletters so that it assures that there is constant traffic heading on a regular basis.

Next, you must have built some good traction around your content through the aforementioned steps. Once it’s done then it’s time to directly email influencers while requesting for the backlinks. Start sharing your articles with them while emphasizing various perks that they would have to their audience and their business. Finally, you can request for a backlink from their website.

Moreover, one significant thing that you must remember here is that it is very important to realize that authoritative sites don’t hand out juicy links very easily. If you intend to get authoritative links to your site then you need to write quality articles and market them so smartly that the industry leaders get naturally exposed to your content. Obviously, it would take a significant period of time and efforts to happen that but once you are done with it, you will definitely see your business ranking on the first page of Google in no time.

Ready to rank on the top?

Undoubtedly, SEO is complicated and consist of different facets but if you could follow these two steps effectively then you will be able to beat your competitors very soon. Let them focus on all the nuances and minutiae of SEO, you steal the game while concentrating on what actually matters.

The most excellent part of following these couple of astounding tips is that you will achieve awesome results while putting very fewer efforts on SEO when compared to your competitors.

So, what are you waiting for?

The time has come to get out there in this new year, create some exceptional content, and get all the crucial backlinks that seem to be fruitful for your SEO. You will certainly witness your business skyrocketing in no time!

Wish you all the luck with your latest SEO campaign!

Ananya Biswas

Author

Ananya is a senior content writer at Blurbpoint Media. She creates content that helps clients grow their businesses.

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