By: Maulik Patel

9 February 2018

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Pay-Per-Click is one of the most influential online marketing techniques with superior results and excellent engagements.

By definition, Pay-Per-Click (PPC) advertising is a form of advertising in which marketers can place their ads on different websites and in exchange, they have to pay a certain amount to the website owner whenever someone clicks on the ad. As it brings genuine users to the websites, it is considered and referred as the best online marketing technique with proven results.

There are two PPC advertising models– flat-rate and bid-based. It is up to the advertiser which model he wants to pursue. Just like other advertising forms, PPC advertising also depends on three factor- target’s interest, intent and time of browsing.

However, there are many things you need to consider when you are planning to opt for PPC advertising for your brand. Amongst all, understanding its advantages and disadvantages is important. Here, in this blog, we will discuss some of the advantages and disadvantages of PPC advertising.

Advantages:

Leads Superior Traffic:

One of the most important reasons why PPC advertising is preferred over other marketing techniques is its ability to drive genuine traffic to the website. Generally, it is the primary goal of any marketers and PPC advertising fulfills it perfectly.

If you are new to the industry and are looking for quick brand visibility on the internet, you can pursue PPC advertising and you will not be disappointed. As soon as the ad goes live, you will see growing traffic on your website.

These sure-shot results make PPC advertising the most effective online marketing techniques. However, you need to ensure that you hire a right professional for PPC advertising who possesses key expertise in putting PPC ads on different websites.

Easy Result Evaluation:

When you opt for search engine optimization, one of the drawbacks of it is that you cannot measure results, I mean to say, accurate results. Fortunately, it is not the case with PPC advertising. It is easy to measure and evaluate results when you are running a PPC advertising campaign.

PPC Metrics:

If you want to know whether your PPC advertising campaign is making an impact and generating traffic and revenues, it is easy to do with the PPC metrics. You will get all the information like how many people have seen your ad, how many clicks are done and whether the users have reacted in a manner you want.

It is a simple process and can be handled by anyone with a little knowledge of the internet.

Conversation Pixels:

With the help of a unique feature called conversation pixels, you will be able to see which keywords are generating conversions. These conversation pixels are actually codes present in the PPC services and give you an in-depth analysis of your PPC advertising campaign.

Gives Immense Control to The Advertiser:

One of the most impressive benefits of the PPC advertising is that it allows you a full access control to the ad. You will be the sole decider of where to put the ad, what will be the content of the ad and which audience will see the ad. You can also make keyword changes as per the results. In short, you will get a complete control by directing the ad in a manner you want. Whether you are addressing a local market or a global one, with an effective PPC advertising campaign, you can reach out to them in a best meaningful manner.

Revise As And When You Want:

Another imperative thing of PPC advertising is you can revise the ad as per the market trends and that too easily and effortlessly. Other search engine marketing techniques might take a long time to make changes. However, with a PPC advertising campaign, it can be done easily.

Best Value For Money:

It is the most preferred thing that marketers are looking for. The PPC advertising is a cost-effective technique and the total cost of publishing an ad is relatively small. However, if the ad is clicked and converted, you will be making a good profit out of it.

Disadvantages:

Cost If Not Managed Properly:

One of the most disheartening disadvantages is that it can cost you a lot if you fail to manage the ad properly. From the content to location, you need to be an extra careful while managing the PPC campaign. If you fail to do so, you might end up losing a big amount. Ensure that you hire a reliable PPC expert with proven track records.

Overspending On An Ad:

If your competitor is also using a PPC advertising campaign with similar to your targeted keywords. There will be a bid and you might end up spending more out of the rivalry. The best way is to stick to the spending you have intended to spend. Always focus on relatively specified keywords after evaluating your target audience. It will cost less and bring you desired results.

Junk Traffic:

Sometimes it might happen that your competitors are clicking on your ads to make you spend more on the ad. It might look good in the PPC report, but actually, you will get no results out of it. It can discourage you to spend in the future.

Wrapping Up:

Always start with few ads before launching a full-fledged PPC campaign. Hire a PPC expert who has run successful PPC campaigns for brands. Spend some more time while making an ad to ensure that it does not backfire on you. Blurbpointmedia.com is a renowned firm that offers high-quality and results-driven PPC marketing services at best competitive prices.

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